Reebok Just Dropped Into the Metaverse and It’s Game-Ready
Staff Writer • 2025-07-31
Futureverse brings digital fashion to Unreal Engine with Reebok Impact, signaling a new era of AI-powered gaming assets Digital fashion just got a new sole. Futureverse, the metaverse infrastructure company behind major partnerships with FC Barcelona, Rakuten, and Candy Digital, is expanding its reach once again. This time, it has launched Reebok Impact, an AI-powered sneaker collection, directly into the Epic Games FAB Marketplace. The launch marks a significant step forward for interoperable fashion in gaming. Reebok Impact is more than a branded NFT drop. It is a fully game-ready asset pack designed for Unreal Engine developers, featuring auto-fit technology for MetaHuman avatars and seamless drag-and-drop integration. Developers can now outfit characters in immersive worlds such as OP3N, built by Futureverse's Readyverse Studios, using iconic Reebok designs that are already rendered and rigged for gameplay. From Instagram to Integration The project started as a viral Instagram campaign that used AI to turn user-submitted photos into custom Reebok sneakers. Now it has evolved into a full developer toolkit. This kind of transition is rare in a space where viral hype rarely leads to practical implementation. With Reebok Impact now live in the FAB Marketplace, Futureverse is bridging the gap between culture and code. Creators no longer need to build wearable assets from scratch. They can integrate familiar fashion items into their games, saving time and enhancing cultural relevance. This launch is part of Futureverse’s broader mission to define the infrastructure layer of the open metaverse. Following its acquisition of Candy Digital and recent moves across sports, entertainment, and gaming IP, the company is positioning itself as a key partner for brands seeking more than surface-level digital engagement. The goal is to support functional, interoperable digital goods that work across ecosystems. Why It Matters The announcement comes at a pivotal moment. Gaming is rapidly becoming the entry point for mainstream digital adoption. Brands are moving away from passive placements and toward strategies that prioritize interactivity, utility, and cross-platform functionality. These goals require the kind of infrastructure that combines creativity with technical execution. Futureverse believes that its blend of AI generation tools, avatar standards, and blockchain architecture can bring digital assets to life in a way that is scalable, manageable, and commercially viable. The company wants to do for digital goods what Shopify did for e-commerce. Reebok Impact is a step in that direction. It delivers a functional tool for developers and a signal to the industry that digital fashion is no longer just a trend. It is becoming infrastructure.
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